![]() His controversial ideas of how and what people eat fell on the hearts and minds of over seven-thousand people at the Kohl Center. One of these events however, created more of a buzz than others when Michael Pollan spoke in Madison on September 24. Students, staff, and faculty were all invited to join in the fun by attending discussions and campus events as well as putting their thoughts and opinions in writing by posting blogs on the Go Big Read website. Go Big Read was instituted by Chancellor Biddy Martin in the 2009 year with the desired effect of engaging members of the campus community in a common book program that focused on an academic reading experience. Hundreds of students were seen devouring Michael Pollan’s book In Defense of Food: An Eater’s Manifesto on sunny Bascom due to the new Go Big Read program. ![]() UW made reading cool with Michael Pollan’s newest book
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